Privacy Policy

Privacy Policy

1) Information on the collection of personal data and contact details of the controller

1.1 We appreciate your visit to our website and your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller for data processing on this website, in the sense of the General Data Protection Regulation (GDPR), is ALR Consult UG (haftungsbeschränkt), Römerstr. 54, 46045 Oberhausen, Germany, E-mail: info@cool-kids-fashion.eu. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) Data collection when visiting our website

When using our website for informational purposes only, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can find the duration of the respective cookie storage in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g., remembering the content of a virtual shopping cart for a later visit to the website). Insofar as individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent given, or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can configure your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Contacting us

4.1 Personal data is collected when you contact us (e.g., via contact form or e-mail). Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been fully processed. This is the case when it can be inferred from the circumstances that the matter in question has been definitively clarified and provided that no statutory retention obligations prevent this.

4.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (e.g., an order placed), we will store and use your mobile phone number used on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. b GDPR for processing and answering your request. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g., about the range of services, availability, or our website), we will store and use your mobile phone number used on WhatsApp and – if provided – your first and last name in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your inquiry via WhatsApp. No disclosure to third parties will take place.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Para. 1 lit. a GDPR when first using the app on their device by accepting the WhatsApp terms of use. The transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and setting options for protecting your privacy, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

5) Data processing when opening a customer account and for contract execution

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will also be collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use by us has been reserved.

6) Use of customer data for direct marketing

6.1 Newsletter subscription

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm by clicking on a corresponding link that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When subscribing to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when subscribing to the newsletter will be used exclusively for the purpose of advertising through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

6.2 Sending e-mail newsletters to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range as those already purchased, via email. For this purpose, according to § 7 para. 3 UWG, we do not need to obtain separate consent from you. Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. For this, you will only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

6.3 Newsletter dispatch via Klaviyo

Our e-mail newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we forward the data you provided during newsletter registration. This forwarding takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletters on our behalf. Klaviyo does not use the data of our newsletter recipients to contact them themselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.

You can view Klaviyo's privacy policy here: https://www.klaviyo.com/privacy

6.4 WhatsApp Newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To receive the newsletter, you add our provided mobile phone number to the contacts in your mobile device and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of sending newsletters. We will then add you to our newsletter distribution list.

The data collected by us during registration for the newsletter will be processed exclusively for the purpose of advertising through the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After unsubscribing, your mobile phone number will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

Please note that WhatsApp gains access to the address book of the mobile device we use for sending newsletters and automatically transfers phone numbers stored in the address book to a Facebook server in the USA.

For sending our WhatsApp newsletter, we therefore use a mobile device whose address book only stores the WhatsApp contact data of our newsletter recipients. This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Para. 1 lit. a GDPR when first using the app on their device by accepting the WhatsApp terms of use. The transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

6.5 - CleverPush
You can sign up to receive our push notifications. To send our push notifications, we use the delivery service "CleverPush", operated by CleverPush UG (haftungsbeschränkt), Tondernstr. 1, 22049 Hamburg ("CleverPush"). You will regularly receive information about our offered goods via our push notifications.
To register, you must confirm your browser's prompt to receive notifications. This process is documented and stored by CleverPush. This includes storing the registration time and your browser ID or device ID. The collection of this data is necessary so that we can trace the processes in the event of misuse and therefore serves our legal protection. In order to display push notifications to you, CleverPush collects and processes your browser ID and, in the case of mobile access, your device ID on our behalf.
By subscribing to our push notifications, you agree to receive them. The legal basis for processing your data after registering for our push notifications, if you have given your consent, is Art. 6 para. 1 lit. a GDPR.
CleverPush also statistically evaluates our push notifications. CleverPush can thus identify whether and when our push notifications were displayed and clicked by you.
You can revoke your consent to the storage and use of your personal data for receiving our push notifications and the statistical collection described above at any time with effect for the future. To revoke consent, you can change the setting for receiving push notifications in your browser. If you use our push notifications on a desktop PC with the "Windows" operating system, you can also unsubscribe from our push notifications by right-clicking on the respective push notification in the settings that appear there.
Your data will be deleted as soon as it is no longer required for the purpose of its collection. Your data will therefore be stored for as long as the subscription to our push notifications is active. The unsubscription process is explained in detail at the following link: https://cleverpush.com/faq

6.6 Product availability notification by email

If we offer the option in our online shop for selected, temporarily unavailable items to inform you by email about their availability, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time email notification about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. For sending this notification, we use the so-called double opt-in procedure. This means that we will only send you a corresponding notification if you have explicitly confirmed that you consent to receive such a message. We will then send you a confirmation email, asking you to confirm by clicking on a corresponding link that you wish to receive such a notification.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for our email notification service for product availability, we store your IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data we collect when you register for our email notification service for product availability is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service for product availability at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to further data use that is legally permitted and about which we inform you in this declaration.

7) Data processing for order fulfillment

7.1 - Transmission of image files for order processing via upload function
On our website, we offer customers the option to commission the personalization of products by transmitting image files via an upload function. The submitted image motif is used as a template for the personalization of the selected product.
Via the upload form on the website, the customer can transmit one or more image files from the memory of the end device used directly to us via automated, encrypted data transmission. We then collect, store, and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for production and order fulfillment, you will be explicitly informed about this in the following paragraphs. No further transfer will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations just named are carried out exclusively for the purpose of fulfilling your online order in accordance with Art. 6 para. 1 lit. b GDPR. After final order fulfillment, the transmitted image files will be automatically and completely deleted.
- Transmission of image files for order processing by email
On our website, we offer customers the option to commission the personalization of products by transmitting image files via email. The submitted image motif is used as a template for the personalization of the selected product.
Via the email address provided on the website, the customer can transmit one or more image files from the memory of the end device used to us. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for production and order fulfillment, you will be explicitly informed about this in the following paragraphs. No further transfer will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations just named are carried out exclusively for the purpose of fulfilling your online order in accordance with Art. 6 para. 1 lit. b GDPR. After final order fulfillment, the transmitted image files will be automatically and completely deleted.

7.2 To the extent necessary for contract fulfillment for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data (name, address, email address) you provided when ordering in order to personally inform you about upcoming updates within the legally prescribed period via a suitable communication channel (e.g., postal mail or email) in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

For the processing of your order, we also work with the following service provider(s) who assist us fully or partially in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.3 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, your delivery address and, if necessary for delivery, your telephone number, exclusively for the purpose of goods delivery in accordance with Art. 6 para. 1 lit. b GDPR, to a shipping partner selected by us.

7.4 Use of special service providers for order processing and fulfillment

- Billbee
Order processing is carried out via the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Name, address and, if applicable, further personal data are passed on to Billbee exclusively for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data only takes place to the extent that it is actually necessary for order processing. Details on Billbee's data protection and its privacy policy can be viewed on Billbee's website at "billbee.io".
- shirtking
For the operation of our website, we work with the online portal shirtking.com/de of Heldenwerbung GmbH, Oderstr. 63, 14513 Teltow ("shirtking"). For the purpose of ordering, a user interface from shirtking is integrated via an iFrame and a connection to the servers and website of shirtking is established. This may result in the exchange of data. When using the integrated user interface, a change of responsibility regarding data protection occurs towards shirtee. User behavior within the displayed user interface is solely under the data sovereignty of shirtking. For further information on shirtee's data protection, shirtee's privacy policy and the option to administer cookies used under shirtee's responsibility are integrated into the iFrame. Furthermore, orders on our website are processed via shirtking. Name, address and, if applicable, further personal data are passed on to shirtee exclusively for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data only takes place to the extent that it is actually necessary for order processing.

7.5 Disclosure of personal data to shipping service providers

- Deutsche Post
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your email address to Deutsche Post in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to Deutsche Post. The transfer only takes place to the extent that it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or notification of delivery is not possible.
Consent can be revoked at any time with future effect from the controller mentioned above or from Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your email address to DHL in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to DHL. The transfer only takes place to the extent that it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or notification of delivery is not possible.
Consent can be revoked at any time with future effect from the controller mentioned above or from the transport service provider DHL.
- Österreichische Post
If the goods are delivered by the transport service provider Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will pass on your email address to Österreichische Post in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent for this in the order process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to Österreichische Post. The transfer only takes place to the extent that it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Österreichische Post or transmission of shipment status information is not possible.
Consent can be revoked at any time with future effect from the controller mentioned above or from the transport service provider Österreichische Post.

7.6 Use of payment service providers

- Amazon Pay
If you select "Amazon Pay" as the payment method, payment processing is handled by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transmit the information you provided during the order process, along with information about your order, in accordance with Art. 6 (1) lit. b GDPR. The transfer of your data is solely for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. If cookies, i.e., small text files stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 (1) lit. a GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. Further information about Amazon Payments' privacy policy can be found at the following internet address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose "Apple Pay" as the payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing will take place via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Therefore, to approve a payment, you must enter a previously set code and verify it using your device's "Face ID" or "Touch ID" function.
For the purpose of payment processing, the information you provide during the order process, along with information about your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm successful payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can deactivate the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".
Further information on data protection for Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose "Google Pay" as the payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will take place via the "Google Pay" application of your mobile device, which runs at least Android 4.4 ("KitKat") and has an NFC function, by charging a payment card stored in Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provide during the order process, along with information about your order, is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify a completed payment. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for the processing of the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) lit. f GDPR on the basis of a legitimate interest in proper accounting, verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection for Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- giropay
When paying via "giropay", payment processing is handled by giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to whom we transmit the information you provided during the order process, along with information about your order. The transfer of your data is carried out in accordance with Art. 6 (1) lit. b GDPR exclusively for the purpose of payment processing and only to the extent necessary for this purpose. Further information about the data protection provisions of giropay GmbH can be found at the following internet address: https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
If you choose a Klarna payment service, payment processing is handled by Klarna Bank AB (publ), https://klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postcode, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, items, delivery method) are transmitted to Klarna for identity and credit checks, provided you have expressly consented to this in accordance with Art. 6 (1) lit. a GDPR during the order process. You can view which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Klarna uses the information obtained about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal data will be treated in accordance with the applicable data protection regulations and as stated in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment process. The transfer is made in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for payment processing.
For payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 (1) lit. f GDPR, based on PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Further information on data protection, including the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing is handled by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you provided during the order process, along with information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b GDPR. The transfer of your data is solely for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on data protection for Shopify Payments can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information for Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- SOFORT
If you choose the payment method "SOFORT", payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit the information you provided during the order process, along with information about your order, in accordance with Art. 6 (1) lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information about SOFORT's data protection policy can be found at the following internet address: https://www.klarna.com/sofort/datenschutz
- Stripe
If you choose a payment method from the payment service provider Stripe, payment processing is handled by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you provided during the order process, along with information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b GDPR. Further information on data protection for Stripe can be found at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check based on mathematical-statistical procedures to safeguard its legitimate interest in determining the user's solvency. Stripe may transmit personal data necessary for a credit check and obtained during payment processing to selected credit agencies, which Stripe discloses to users upon request. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. Stripe uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the authorization to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may still be entitled to process your personal data if this is necessary for contractual payment processing.

8) Contact for review reminders

Own review reminder (no dispatch by a customer review system)
We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR during or after your order.
You can revoke your consent at any time by sending a message to the data controller.

Review reminder by Loox
If you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR during or after your order, we will transmit your email address and any other customer data previously collected to the review tool Loox, a service of Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel ("Loox"), so that it can send you a review reminder by email. You can revoke your consent at any time by sending a message to the data controller or to the review platform.
The adequate level of data protection for the transmission of data to Loox in Israel is ensured by an adequacy decision of the European Commission.
We have concluded a data processing agreement with Loox, in which we oblige Loox to protect our customers' data and not to disclose it to third parties. This agreement can be viewed here: https://loox.io/legal/data_processing_addendum.pdf
More information on Loox's data protection can be found at https://loox.io/legal/privacy_policy_merchants.pdf

9) Online Marketing

9.1 Facebook Pixel for creating Custom Audiences with extended data matching (without cookie consent tool)
Within our online offering, the "Facebook Pixel" of the social network Facebook is used in extended data matching mode. It is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").
Based on explicit consent, when a user clicks on an advertisement placed by us and shown on Facebook, an addendum is appended to the URL of our linked page by the Facebook Pixel. This URL parameter is then written into the user's browser via a cookie after redirection, which our linked page sets itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during processes like purchases, account logins, or registrations (extended data matching). The cookie is then read by the Facebook Pixel, enabling the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook Pixel with extended data matching, Facebook can accurately identify the visitors of our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel with extended data matching to display the Facebook Ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, determined based on the websites visited) which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel with extended data matching, we also want to ensure that our Facebook Ads correspond to the potential interests of the users and do not appear annoying. We can also evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the extended data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to display advertisements on and off Facebook.
These processing operations are carried out exclusively with your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 16 years. If you are younger, please ask your legal guardians for permission.
The information generated by Facebook is usually transferred to a Facebook server and stored there; this may also include a transfer to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time by deactivating Facebook Pixel tracking. To do this, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook Pixel tracking:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the above link again.

9.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). In relation to the advertising campaign data, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.
When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
To address users whose data we have received in the context of business or similar relationships with even more interest-based advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not gain access to clear data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to match it with existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
The transmission of customer data to Google only takes place if you have given us explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files stored on your device that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also include a transfer to the servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of the IP address by shortening it and excludes direct personal identification. Through the extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a server of Google LLC in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet use. The IP address transmitted by your browser within the scope of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables, via a special function, the so-called "demographic features", the creation of statistics with statements about the age, gender, and interests of site visitors based on an evaluation of interest-based advertising and with the involvement of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data records collected via "demographic features" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of Google Analytics cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass them on to third parties.
For the transfer of data from the EU to the USA, Google relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

10.2 Hotjar (Hotjar Ltd.)

This website uses the web analysis service Hotjar provided by Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
With this tool, movements on websites where Hotjar is used can be tracked (so-called heatmaps). For example, it is possible to see how far users scroll and which buttons users click how often. Furthermore, the tool also makes it possible to gather feedback directly from the website users. In this way, we gain valuable information to make our websites even faster and more customer-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the interest-based design of our website in accordance with Art. 6 para. 1 lit. f GDPR. When using this tool, we pay particular attention to the protection of your personal data. Thus, we can only track which buttons you click and how far you scroll. Areas of the websites where your personal data or that of third parties are displayed are automatically hidden by Hotjar and are therefore not traceable at any time.
Hotjar offers every user the option to prevent the use of the Hotjar tool by means of a "Do Not Track header," so that no data about the visit to the respective website is recorded. This is a setting that all common browsers in their current version support. To do this, your browser sends a request to Hotjar, indicating to deactivate tracking of the respective user. If you use our website with different browsers/computers, you must set the "Do Not Track header" separately for each of these browsers/computers.
Detailed instructions with information for your browser can be found at: https://www.hotjar.com/opt-out
Further information about Hotjar Ltd. and about the Hotjar tool can be found at: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

As legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned possibility to object.

10.3 Lucky Orange

This offering uses the web analytics service of Lucky Orange LLC, 8665 W 96th St, Suite 100, Overland Park, Kansas, USA ("Lucky Orange"). With the help of Lucky Orange, pseudonymized visitor data is collected, evaluated, and stored based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes according to Art. 6 para. 1 lit. f GDPR. From this data, pseudonymized usage profiles can be created and evaluated for the same purpose. Lucky Orange uses so-called cookies, which are small text files that are stored locally in the cache of the website visitor's internet browser. These cookies serve, among other things, to recognize the browser and thus enable a more accurate determination of the statistical data.

Lucky Orange will in no case merge your personal data with other data from Lucky Orange. To object to the collection of data and the creation of pseudonymized user profiles and the setting of cookies for the future, you can download an opt-out cookie via the "Do not track me" button on the website mentioned below: https://privacy.luckyorange.com/

Website visitors who have selected the opt-out cookie will not receive any further cookies from Lucky Orange. Alternatively, you can generally deactivate the use of cookies on your computer by setting your internet browser so that no more cookies can be stored on your computer in the future or already stored cookies are deleted. However, disabling all cookies may lead to some functions on our website no longer being executable.

Lucky Orange's privacy policy can be viewed at the following internet address: https://www.luckyorange.com/privacy.php
To the extent legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned possibility to object.

10.4 Microsoft Clarity

On this website, various user information is collected and stored via the "Microsoft Clarity" service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter "Microsoft") for statistical analysis of user behavior and for optimization and marketing purposes. This information, for which personal identification is always excluded, includes, among other things, time zone setting, operating system and platform, the geographical origin of the page view, the referrer source when redirected to our site, the duration of visits to certain pages, and information about website interaction (e.g., scrolling, clicks, and mouse-overs). From this data, pseudonymized usage profiles can be created and evaluated for the same purpose. Cookies are used for collection and evaluation. Cookies are small text files that are stored locally in the cache of the website visitor's internet browser. The cookies enable, among other things, the recognition of the internet browser. The data collected with Microsoft technologies is not used, without the separately given consent of the data subject, to personally identify the visitor to this website, and it is not merged with personal data about the bearer of the pseudonym.

Collected information may be transmitted to and stored on Microsoft servers in the USA. We have concluded a data processing agreement with Microsoft, obliging Microsoft to protect our customers' data and not to pass it on to third parties.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Microsoft Clarity will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Further information on Microsoft Clarity's privacy policy can be found at https://clarity.microsoft.com/terms

11) Retargeting/ Remarketing/ Recommendation Advertising

AdRoll (AdRoll Advertising Ltd.)
This website uses retargeting technology from AdRoll Advertising Ltd, Level 6, 1, Burlington Plaza, Burlington Road, Dublin 4, Ireland ("AdRoll"). This makes it possible to specifically target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertisements are displayed based on a cookie-based analysis of previous user behavior. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertisements that are very likely to correspond to your product and information interests. If the collected information contains personal references, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized advertising and market research.
You can permanently object to the setting of cookies for ad specifications by using the option to set an opt-out cookie provided on the page linked below:
https://www.adroll.com/about/privacy
Further information and the privacy policy regarding advertising and AdRoll Advertising Ltd ("AdRoll") can be found here: https://www.adroll.com/about/privacy
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection option described above.

Microsoft Advertising
This website uses the conversion tracking technology "Microsoft Advertising" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have reached our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your end device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected with the help of the conversion cookie is used to generate conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This allows us to determine the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
Further information on Microsoft's privacy policy can be found at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

Microsoft Advertising Universal Event Tracking
This website uses Universal Event Tracking of the "Microsoft Advertising" conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For Universal Event Tracking to be used, a tag is embedded on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more interest-oriented. The tags are never used for personal identification of users.
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
Further information on Microsoft Advertising's privacy policy can be found at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

Criteo (Criteo SA)
On this website, information about website visitors' browsing behavior is collected, stored and evaluated in pseudonymized form using cookie text files by Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"), based on our legitimate interest in displaying personalized advertising in accordance with Art. 6 Para. 1 lit. f GDPR. Criteo analyzes browsing behavior using an algorithm and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). Under no circumstances can the collected data be used to personally identify the visitor to this website. No other use or transfer to third parties takes place.
To object to the collection of data and the creation of pseudonymized user profiles for the future, you can download the following so-called opt-out cookie:
Criteo Opt-out (https://www.criteo.com/de/privacy/)
Further information on Criteo's technology can be found in Criteo's privacy policy:
https://www.criteo.com/de/privacy/
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection option described above.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in the Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have agreed with Google that your internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize advertisements you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form audiences. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Remarketing and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the objection option described above.

Outbrain
This website uses the retargeting technology of Outbrain Inc., 39 W 13th Street, New York, NY 10011, USA ("Outbrain"). This enables visitors to our websites to be specifically shown further own or third-party content in the form of banners that are likely to correspond to their respective user interests, based on their usage behavior. This content is displayed on the basis of a cookie-based analysis of previous usage behavior, although no personal data is stored. For this interest-oriented content determination, a cookie is stored on your computer or mobile device to collect pseudonymized data about your browsing behavior and thus adapt the content individually to the stored information.
If the collected and evaluated information contains personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
To generally deactivate the use of cookies on your end device, you can set your internet browser so that no more cookies can be placed on your end device in the future or cookies that have already been placed are deleted. Disabling all cookies can lead to some functions on our websites no longer being executable.
You can also permanently object to the setting of cookies for ad specifications by Outbrain by using the option to set an opt-out cookie provided on the page linked below: https://www.outbrain.com/de/legal/privacy
Further information on Outbrain's data protection can also be found under the indicated link.
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection option described above.

Outbrain Pixel
Within our online offering, we use the "Outbrain Pixel" from Outbrain, Inc., 39 W 13th St, New York 10011, USA ("Outbrain"). The Outbrain Pixel places a cookie on your computer if you have reached our website via an advertisement or other campaign. Cookies are small text files that are stored on your end device. If the user visits certain pages of this website, we can recognize that the user has clicked on the advertisement and has been redirected to this page (conversion page). If personal data is processed in this process, it is done in accordance with Art. 6 Para. 1 lit. f GDPR due to our legitimate interest in effective marketing.
The information collected with the help of the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This allows us to determine the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object by deactivating the Outbrain Pixel cookie via your internet browser under user settings. Check whether Outbrain advertising cookies are set in your browser and deactivate them.
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection option described above or use the deactivation options in the cookie settings of this website.
Further information on Outbrain's data protection can be found at https://www.outbrain.com/de/legal/privacy.

Pinterest Retargeting Pixel
This website integrates a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about website visitors' browsing behavior can be collected, stored, and evaluated in pseudonymized form. If personal data is processed in this context, it is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 Para. 1 lit. f GDPR. The information can be assigned to the user's person with the help of further information that Pinterest has stored about the user, e.g. due to owning an account on the social network "Pinterest". Pinterest analyzes browsing behavior using an algorithm and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the social network "Pinterest", and thus create pseudonymized usage profiles. In no case, however, can the collected information be used to personally identify visitors to this website.
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating pixel tracking in the "Cookie Consent Tool" embedded on this website.
If necessary, data collected via the pixel may be transferred to Pinterest Inc. servers in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest Tag Conversion Tracking
This website uses the "Pinterest Tag" conversion tracking technology from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
If you have reached our website from a Pin on Pinterest, we will place a cookie on your computer that interacts with a "tag" also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a Pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions defined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is performed, your browser sends an HTTP request from the cookie via the Pinterest Tag to Pinterest's server, which transmits certain information about the action (including the type of action, time, browser type of the end device).
This transmission allows Pinterest to create statistics about user behavior on our website after being redirected from a Pinterest Pin, which helps us optimize our offering.
If personal user data is processed in this context, this is done in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offering.
However, we do not receive any information that allows users to be personally identified.
If you do not wish to participate in tracking, you can object to this by deactivating the Pinterest Tag Conversion Tracking cookie via your internet browser in the user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can check whether advertising cookies from Microsoft are set in your browser and deactivate them using the deactivation page for consumers in the EU http://www.youronlinechoices.com/de/praferenzmanagement/
Further information on Pinterest's data protection regulations can be found at the following internet address: https://policy.pinterest.com/de/privacy-policy
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please follow the possibility of objection described above.

Plista
This website uses the retargeting technology of plista GmbH, Torstraße 33 - 35, 10119 Berlin, Germany ("plista"). This enables us to specifically draw the attention of visitors to our website to further content of our own or third parties in the form of banners, based on their usage behavior, which is likely to correspond to the respective user's interests. This content is displayed based on a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-oriented content determination, a cookie is stored on your computer or mobile device to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
Insofar as the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and market research.
To generally deactivate the use of cookies on your device, you can set your internet browser so that no more cookies can be stored on your device in the future or already stored cookies are deleted. Disabling all cookies may lead to some functions on our websites no longer being executable.
You can also permanently object to the setting of cookies for advertising preferences by plista by using the option to set an opt-out cookie provided on the page linked below: https://www.plista.com/about/opt-out
Further information on plista's data protection can be found here: https://www.plista.com/about/privacy
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please follow the possibility of objection described above.

Snap Pixel (Snapchat)
This website uses the "Snapchat Pixel", a tracking technology of the social network Snapchat from Snap Inc., 63 Market Street, Venice, CA 90291, USA ("Snapchat").
If you have reached our website from an advertisement on Snapchat, we will place a cookie on your computer that interacts with a JavaScript code from Snapchat, which is also implemented. Cookies are small text files that are stored on your device.
If the user is redirected from an advertisement on Snapchat to pages on this website, the pixel records certain user actions defined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is performed, your browser sends an HTTP request (request) from the cookie via the Snapchat Pixel to the Snapchat server, which transmits certain information about the action (including the type of action, time, browser type of the end device).
This transmission allows Snapchat to create statistics about user behavior on our website after being redirected from an advertisement, which helps us optimize our offering. However, we do not receive any information that allows users to be personally identified.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the Snapchat Pixel will not be used during your visit to the site.
You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement ("Data Processing Agreement", viewable at https://www.snap.com/es/terms/data-processing-agreement) with Snapchat for the use of the Snapchat Pixel, which obliges Snapchat to protect the data of our site visitors and not to pass them on to third parties. Snapchat generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Further information on Snapchat's data protection regulations can be found here: https://snap.com/de-DE/privacy/privacy-policy

Taboola
This website uses the retargeting technology of Taboola Inc., 16 Madison Square West 7th Floor, New York, NY 10010, USA ("Taboola"). This enables us to specifically draw the attention of visitors to our website to further content of our own or third parties in the form of banners, based on their usage behavior, which is likely to correspond to the respective user's interests. This content is displayed based on a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-oriented content determination, a cookie is stored on your computer or mobile device to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
Insofar as the collected and evaluated information relates to a person, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and market research.
To generally deactivate the use of cookies on your device, you can set your internet browser so that no more cookies can be stored on your device in the future or already stored cookies are deleted. Disabling all cookies may lead to some functions on our websites no longer being executable.
You can also permanently object to the setting of cookies for advertising preferences by Taboola by using the option to set an opt-out cookie provided on the page linked below: https://www.taboola.com/privacy-policy#optout
Further information on Taboola's data protection can be found here: https://www.taboola.com/privacy-policy
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please follow the possibility of objection described above.

TikTok Pixel
This website uses the "TikTok Pixel", a tracking technology of the social network "TikTok" from TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").
Using cookies (small text files that are stored on the end device used), information about surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored and evaluated there, in order to then enable the display of interest-based and personalized product recommendations on TikTok. The information collected and pseudonymously processed generally includes the device ID, device type, timestamp, the operating system used and the IP address. The information can be assigned to the user with the help of further information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network "TikTok". TikTok can also link the information collected via the pixel with further information that TikTok has collected via other websites and/or in connection with the use of the social network "TikTok", and thus create pseudonymized usage profiles. In no case can the collected information be used to personally identify visitors to this website.
The TikTok Pixel also enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an advertisement on TikTok to pages on this website and the cookies have not yet expired, the pixel records certain user actions defined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is performed, your browser sends an HTTP request (request) from the cookie via the TikTok Pixel to the TikTok server, which transmits certain information about the action. This transmission allows TikTok to create statistics about user behavior on our website after being redirected from a TikTok advertisement, which helps us optimize our offering.
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the TikTok Pixel will not be used during your visit to the site.
You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass them on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Further information on TikTok's data protection regulations can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

12) Use of an Email Ticketing System

Zendesk
We use the email ticketing system Zendesk, a customer service platform from Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland ("Zendesk") to process customer inquiries. If users of our website send contact requests by email, these are stored and organized in the ticketing system to enable chronological processing and to improve the service experience. Users can always view the current status of their request using the individually assigned ticket number.
Exclusively for the organization of inquiries and their processing, personal data, as provided in the inquiry, but in any case first name, last name and email address, are collected, transmitted to Zendesk, stored there and read out.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your request and the optimization of our service offering in accordance with Art. 6 Para. 1 lit. f GDPR
We have concluded a data processing agreement with Zendesk, which obliges Zendesk to protect our customers' data and not to pass it on to third parties.
Personal data may be transferred to servers of Zendesk Inc. in the USA. For such data transfers, Zendesk follows binding corporate rules (BCRs) which have been recognized by the Irish data protection authority as appropriate safeguards for compliance with European data protection standards.
Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
Further information on Zendesk's data protection can be found at https://www.zendesk.de/company/customers-partners/privacy-policy/.

13) Tools and Miscellaneous

13.1 - BuchhaltungsButler
For accounting purposes, we use the service of the cloud-based accounting software BuchhaltungsButler GmbH, Ausbau 1, 15910 Unterspreewald. BuchhaltungsButler processes incoming and outgoing invoices and, if applicable, also our company's bank transactions, to automatically record invoices, match them to transactions, and then create financial accounting in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information on BuchhaltungsButler GmbH, the automated processing of data and the data protection regulations can be found at https://www.buchhaltungsbutler.de/
- DATEV
For accounting purposes, we use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV").
DATEV processes incoming and outgoing invoices and, if applicable, also our company's bank transactions, to automatically record invoices, match them to transactions, and then create financial accounting in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information on DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/
- sevDesk
For accounting purposes, we use the sevDesk service of the cloud-based accounting software from sevDesk GmbH, Hauptstraße 115, 77652 Offenburg.
SevDesk processes incoming and outgoing invoices and, if applicable, also our company's bank transactions, to automatically record invoices, match them to transactions, and then create financial accounting in a semi-automated process.
If personal data is processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business processes.
Further information on sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/sicherheit-datenschutz/

13.2 GDPR Compliance Pro
To obtain effective user consent for cookies and cookie-based applications requiring consent, this website uses the "GDPR Compliance Pro" cookie consent tool from Teapot Creative, Bowdens Farm, The Courtyard TA10 0BP, United Kingdom.
By integrating a corresponding JavaScript code, users are shown a banner when they access the page, in which they can give their consent for certain cookies and/or cookie-based applications by checking a box. The tool blocks the setting of all cookies requiring consent until the respective user has given their consent by checking the box. This ensures that such cookies are only set on the user's end device if consent has been given.
To enable the cookie consent tool to uniquely assign page views to individual users and to individually record, log, and store the user's consent settings for a session duration, certain user information (including the IP address) is collected by the cookie consent tool when our website is accessed, transmitted to Teapot Creative's servers, and stored there.
These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for the described data processing is Art. 6 para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user's consent.
Further information on data usage by Teapot Creative can be found at https://www.teapotcreative.co.uk/legal-policies/privacy-policy/

13.3 Google reCAPTCHA

On this website, we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function primarily serves to distinguish whether an entry is made by a natural person or is abusively made by mechanical and automated processing. The service includes sending the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual responsibility on the internet and preventing abuse and spam. In the context of using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent for the data processing described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please follow the possibility described above for making an objection.

13.4 Shopsync for Shopify

This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (e.g., an opt-out by a newsletter recipient) are automatically stored on Shopify, and on the other hand, new contact data generated through contracts on Shopify are automatically transferred to Mailchimp's email lists.

In the first case, data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of advertising recipient records and the efficient observance of legally relevant status changes.

In the second case, solely on the basis of the user's explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, after a contract is concluded on Shopify, the user's first and last name, address, and email address, along with transaction-related information (purchase amount, time and date of purchase), are transferred by ShopSync to Mailchimp for inclusion in the Mailchimp list.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp is transmitted via SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the USA.

Further privacy information on ShopSync can be found here: https://shopsync.io/privacy-policy

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the controller with regard to the processing of your personal data, with reference to the stated legal basis for the respective exercise requirements:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to withdraw given consents in accordance with Art. 7 para. 3 GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When personal data is processed on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.

If there are statutory retention periods for data processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in continued storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves the assertion, exercise, or defense of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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